Jenny MacMichael
PARTNER
Chief of Staff and Head of Employee Development and Empowerment
Los Angeles
Jenny believes that trust is earned through clear, consistent communications that are grounded in facts, aligned with an organization’s overarching objectives, and tailored to the needs of key stakeholders. She brings a thoughtful and strategic approach to developing and implementing communications initiatives that help clients navigate high-stakes situations and other pivotal moments.
Jenny brings more than eight years of experience advising clients through special situations and transformative events, including complex crises, litigation and investigations, leadership transitions, IPO and SPAC transactions, and long-term corporate positioning and investor relations initiatives.
Jenny is also deeply committed to helping develop talent and foster an internal firm culture of excellence, accountability, and professional growth. She believes that teams built on collaboration and inclusion are essential to delivering exceptional results for clients and strengthening the firm.
Outside of work, Jenny has completed several marathons and enjoys golfing and skiing.
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A data center real estate development company on legal and reputational issues related to individual development projects, as well as broader corporate positioning and reputation management initiatives
Kodak on investor relations, corporate positioning, and media relations support
A nonprofit think tank on reputation management and scenario planning related to a high-profile personnel matter and related investigation
The former president of a prominent university on legal and reputational issues related to his resignation and transition to a new role
A leading talent and entertainment agency on communications strategy related to a litigation matter with significant reputational implications
The Special Committee of a nonprofit organization’s Board of Directors in connection with an investigation into alleged misconduct by the founder and CEO
A prominent plaintiffs’ law firm in connection with high-profile litigation brought by a global automotive manufacturer
A community nonprofit umbrella organization on proactive positioning, stakeholder engagement, and other strategic communications initiatives
An electric vehicle manufacturer on various crises and reputational issues
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University of Southern California. Annenberg School for Communication and Journalism, M.A., Strategic Public Relations
University of California, Los Angeles. B.A., Communications Studies with a Minor in Entrepreneurship, magna cum laude
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Jenny.MacMichael@AugustCo.com
323.892.5553
ACCOLADES
