A company’s core values should reflect its beliefs and the guiding principles that inform its conduct. In today’s world, with consumer skepticism of major corporations at an all-time high, it’s critical that those core values inform all significant corporate decisions and, importantly, all communications related to those decisions. Any perceived discrepancy between a company’s stated values and its actions can severely undermine its credibility with consumers. Again, communications are key to ensuring that consumers and other stakeholders, who are increasingly expecting companies to be responsible stewards and corporate citizens, can feel confident that a company is making good on its promises.

Since the COVID-19 pandemic began in 2020, I have often reflected on what matters most in my life – family, autonomy, empowering others, and flexibility increasingly became top-of-mind. In late 2021, a small group of strategic communications professionals and I – who would soon make up the founding team at August – were united by these core values, and set out to build a business around them that catered to the modern employee.

Steve Ginsburg, Head of August’s Diversity, Bias, and Discrimination Practice, recently shared a post that was featured by LinkedIn News in “Companies pressured to speak on Roe.”

NEW YORK, March 30, 2022 – August, a specialized strategic communications advisory firm based in New York and Los Angeles, announced today that Matthew Harrison has joined the firm as Managing Director based in New York.

Since the COVID-19 pandemic began in 2020, I have often reflected on what matters most in my life – family, autonomy, empowering others, and flexibility increasingly became top-of-mind. In late 2021, a small group of strategic communications professionals and I – who would soon make up the founding team at August – were united by these core values, and set out to build a business around them that catered to the modern employee.

If this week’s $320 million Wormhole hack had been a brick-and-mortar bank robbery, it would have ranked among the largest in history. But in the realm of cryptocurrency and decentralized finance (DeFi), the Wormhole hack clocks in as only the fourth-largest digital asset heist of the past 10 years—and events like these are only becoming more frequent.

August announced today its launch as a strategic communications advisory firm established on the core belief that excellence in client service is achieved when individuals with specialized talent and subject matter expertise are empowered to focus on what they do best.